Creating a winning global VI for Betway.
I came in to Betway to head up and expand the creative department and immediately went to work on the visual identity. The existing VI simply didn’t match the image of this world-class gaming brand. My aim was to create a more premium, impactful brand that can be versatile and easily adapted to all multi-channel comms.
Using AI to save Betway £500k
With such a huge bank off images required for Betway’s mar comms, I devised a way of training Leonardo.ai to produce consistent, dynamic, real-feel, action images across their entire sports and casino offering.
Giving banners a boost
A new approach was introduced to acquisition banners, with a stronger visual pull, clearer information and a bias towards performance. These high performing banners were a good POC for implementing the new visual identity.
